PUPPIES ARE JUST ONE OF THE JOB PERKS! 

OVERVIEW

The Manager, Digital Marketing & Content is responsible for PADS’ digital presence and content ecosystem, with primary ownership of the website, search engine optimization (SEO), AI search optimization, digital content strategy, analytics and emerging digital technologies. Reporting to the Senior Manager, Marketing & Communications, this position develops and executes digital strategies that increase awareness, engagement, accessibility and conversion across the organization’s digital channels. 

The Manager serves as PADS’ internal subject-matter expert on website strategy, SEO, digital content, analytics, search behaviour and the evolving use of artificial intelligence in digital marketing. The role plays a key part in supporting fundraising, volunteer recruitment, client engagement and organizational awareness by creating optimized digital experiences that connect audiences to PADS’ mission and drive meaningful action. 

ABOUT US

At PADS, we foster a constructive, cooperative, and welcoming team setting. Our commitment is to cultivate an empowering environment for our team. We value a sustainable work-life balance and believe that work should be fun. We approach challenges with a growth mindset, striving for improvement and innovation. 

As the Manager, Digital Marketing & Content, you’ll help reflect PADS’ core values through clear communication, thoughtful support, compassion for people and dogs, and a commitment to teamwork, learning, and improvement. 

ABOUT THE POSITION

Digital Strategy, Search & Innovation 

• Develop and execute PADS’ digital strategy for both User Experience (UX) and Donor Experience (DX), including SEO, AI-powered search, content strategy, KPIs, and performance targets. 
• Identify opportunities to increase awareness, engagement, fundraising, recruitment, and conversion through digital channels. 
• Monitor emerging technologies, audience behaviours, and industry trends to identify opportunities for innovation, accelerate growth, and optimize conversion pathways. 
• Oversee and continuously optimize search performance, website traffic, and key digital metrics to achieve engagement, conversion, and revenue objectives. 

Website, Email & Digital Content Management 

• Lead the management, governance, and optimization of the PADS website, ensuring content is accurate, accessible, and aligned with organizational priorities. 
• Collaborate with the Manager, Brand & Communications to develop, segment, automate, deploy and optimize content across web, email, social media and other digital channels. 
• Report on digital marketing campaigns including but not limited to, Annual Giving, Volunteer Recruitment, and social media awareness and engagement campaigns. 
• Manage website enhancements, user experience improvements, digital assets, and external digital vendors. 

Analytics, Accessibility & Optimization 

• Establish and monitor digital KPIs, dashboards, and performance reporting. 
• Use analytics, testing, and audience insights to improve user experience, accessibility, engagement, and conversion. 
• Champion accessibility best practices across digital platforms and content. 
• Own social media channel performance, optimization, analytics, and reporting. 

Digital Fundraising & Audience Growth 

• Support fundraising, volunteer recruitment and other key conversion pathways through effective digital experiences. 
• Collaborate with the Manager, Brand & Communications on fundraising landing pages, forms and campaign content. 
• Use digital strategies and performance data to strengthen donor acquisition, engagement, retention, and conversion. 

Collaboration & Project Leadership 

• Collaborate with other members of the FCV team to deliver integrated campaigns and digital initiatives. 
• Manage external web, SEO, technology and digital service providers. 
• Collaborate with the Manager, IT & Systems to provide guidance on website management, digital best practices and emerging technologies. 
• Oversee digital projects, priorities, and stakeholder relationships. 

QUALIFICATIONS & SKILLS

Technical Qualifications 

• Strong knowledge of digital marketing, content strategy, and website management. 
• Experience with SEO, search analytics, and website optimization. 
• Proficiency with Google Analytics, Google Search Console, and digital reporting platforms. 
• Experience with content management systems (WordPress or similar). 
• Experience with email marketing platforms, segmentation, and automation. 
• Knowledge of UX, accessibility standards, and conversion optimization. 
• Understanding AI-powered search, emerging technologies and digital best practices. 
• Knowledge of Salesforce is an asset. 
• Valid driver’s license; access to a vehicle is considered an asset. 

Behavioural Qualifications

• Strategic and analytical thinker. 
• Data-driven decision maker. 
• Curious and innovative with a continuous improvement mindset. 
• Strong project management and organizational skills. 
• Effective collaborator and communicator. 
• Problem-solver with attention to detail. 
• Adaptable and comfortable with emerging technologies. 
• Commitment to accessibility and user-centred design. 

EDUCATION & EXPERIENCE

• 5+ years in marketing or communications coordination role. 
• Demonstrated experience managing websites, digital campaigns, and content ecosystems. 
• Experience using analytics to drive performance, optimization, and strategic decision-making. 
• Experience supporting digital fundraising, online engagement, and conversion strategies. 
• Experience managing web developers, digital vendors, or agency partners. 
• Nonprofit or charitable sector experience is an asset. 
• Degree or diploma in Digital Marketing, Marketing, Communications, Web Development or related field.

WORKING CONDITIONS & COMPENSATION

Physical Efforts

• Minimual  

Physical Environment

• Standard office environment
• Hybrid and in-office work environment
• Occasional evening or weekend work may be required

Sensory Attention

• Use of computer monitors is required
• Frequent interactions and physical contact with dogs and puppies
• Interactions with the public

Location: Burnaby, BC
Employment Type: Full-time 
Work Arrangement: Based at our Burnaby Campus in a standard office setting, hybrid work a possibility.
Hours: Monday to Friday, 7.5 hours per day, with the occasional additional evenings and weekends. 

Compensation:$ 60,000 annually as a starting salary based on a 37.5-hour work week. A benefits package is available after the 3-month probation period.

BE YOU. WITH US. 

We serve communities that are greater and stronger because of their diversity. What makes YOU different is worth both celebrating and cultivating. 

PADS is committed to equality across race, gender, age, religion, identity, ability, and experience. We invite you to bring your whole self to our team, helping us to change lives, one dog —and person—at a time. 

DOES THIS ALL SOUND LIKE A GOOD FIT? 

Submit your CV and cover letter below by clicking the Apply Now button before Friday, August 28, 2026.

Accommodation will be provided in all parts of the hiring process. Applicants are invited to make required accommodations known in advance. 

We thank all applicants for their interest and will contact only those applicants selected for further consideration. Please note that submissions will be reviewed on an ongoing basis, and therefore early submission is encouraged. The position is available immediately.