marketing & media coordinator

Accepting Applications | Communications Coordinator | Level 2

Puppy cuddles are one of the job perks. 

You may not believe us now, but it gets even better. “What is better than puppy cuddles?” you ask?! Changing lives!  

PADS’ Communications Team is at its core about Community Engagement – we have the privilege of connecting people throughout our organization and beyond.  We get to weave through the thread of people that follows a tiny puppy from wee superhero in the making, to blue-vested certified assistance dog. A dog that gets up each day to make this world a little easier for those that need a helping paw. 

We also get to partner with every department of PADS, whether it’s:

  • organizing and running engaging events and fundraisers that support our mission and connect our community 
  • creating connections between people, pups and PADS – in all aspects of the organization that nurture the success of our program
  • supporting our puppy-raising and advanced training teams by helping them craft training materials for clients or volunteers 
  • telling the world about our incredible volunteers, donors and clients (they are seriously the best!)

Our team is small, but mighty, and each day we work together collaboratively to ensure that PADS is known far and wide and that we run a world class program. Why? Because every story we tell, every dollar we raise, every donor or volunteer we connect with gets PADS one step closer to placing another life-changing dog.  

About You

  • are a stupendous storyteller and an excellent editor (and we’d like to add an affinity for alliteration is absolutely acceptable)
  • love developing lasting relationships – particularly with sponsors and the media
  • are a strategic thinker who can translate objectives into marketing tactics that deliver measurable results
  • you’re a dynamic public speaker and are comfortable (or play the part well!) in front of the camera or behind a microphone
  • are a dynamic communicator, you enjoy shifting gears and working in a fast paced work environment
  • have at least 3 years experience in marketing and media, preferably in a not-for-profit environment
  • have a post-secondary degree or diploma in a related discipline (journalism, PR, marketing, communications, etc)
  • can work independently and/or collaboratively within tight deadlines and with great attention to detail
  • technology doesn’t faze you and you learn new systems with ease

Finally, you are comfortable with chaos – while we work hard to tame it —ultimately when puppies are in the mix (not to mention people!) their is always a level of unpredictability that must be embraced!

About The Position

The Marketing & Media Coordinator is a full-time (37.5 hr/week) permanent position reporting to the Communication & Marketing Manager and is based out of Burnaby, BC. The role is responsible for:


    • Externally facing communications activities – from market research and evaluation to mail campaigns, peer-to-peer fundraisers, and special events—you’ll help develop the strategy and the tactics. When it’s done, you’ll measure, evaluate and report on the outcomes.
    • Write for both print and web:
      • capturing the heart of PADS in ways that help our supporters connect with our mission
      • supporting our team in crafting language that connects with their specific audiences
    • Meeting with the public, supporters and media at public awareness events and passionately sharing with them about the work PADS does 
    • Event promotion, donor/sponsor recognition, etc.
    • Identifying, securing, and managing sponsorship relationships for events (including recognition and relationship management).
    • Working collaboratively with the Communication Manager on the annual Community Engagement strategy 
    • Create strategy and supporting resources for a robust third-party fundraising plan 
    • Work with the Development Department on event management and planning.


  • Builds and maintains relationships with media and develops systems for to ensure media relationship cultivation
  • Coordinates interviews, prepares background information, writes news releases, and answers routine background questions from the media as directed
  • Receives, responds to or refers enquiries from the public, staff and other stakeholders; liaises with appropriate department representatives and subject matter experts on community concerns; prepares correspondence and response strategies
  • Monitors, collects and distributes news items about and of interest to PADS
  • Works collaboratively with the Digital Engagement & Accessibility Coordinator to align social and traditional media activations
  • Acts as media spokesperson for the organization when appropriate

About Us

We’re an organization driven by passionate people – that change lives every single day. We expect excellence of ourselves and our team, but we have fun too.  

Pacific Assistance Dogs Society (PADS) breeds, raises and trains fully certified assistance dogs. Our service (mobility & PTSD) and hearing dogs provide life-changing independence to those with disabilities other than blindness. Our accredited facility dogs work with community professionals, such as teachers, RCMP and psychologists to help support wellness in our community. 

We’re proud of the fact that we were the first fully accredited member of Assistance Dogs International in Canada.

Does this all sound like a good fit?

Tell us below what unforgivable grammatical error is on this page and submit your CV and cover letter. Be sure to submit your application no later than December 20, 2021.


This position has been filled.